AG Demolition Party
Role
Engaging Storytelling
Event Activation
Full Event Production
Set Dressing
Logistic Services
Context
Goal: AG real Estate is a big investor in commercial real Estate and has a high level of expertise in different aspects :Design, development & operation of commercial spaces. To initiate the renovation of all shop-owners of Westland Shopping (BRU), AG Real Estate was looking for the right format & framework to launch this inconvenient period in a positive way!
Concept
Welcome to the Demolition Party, an evening that made its way into the Westland history books. A smart & creative event approach was necessary to transform the venue into a construction site. The mix of themed & genuine construction decoration, activations & themed catering made the message clear : renovation can be a lot of fun, if you take it in the right perspective!
Converse
Through the teasing ‘under construction’ Billboards & the personalized poster Campaign, we had a full house with an attendance of 95%.
Connect
Sometimes the right image, tells you more then words. The demolition party became a night never to forget!
