Dimension Data Cycling Event
Role
Engaging Storytelling
Copywriting
Design
DTP
Support
Print & Digital
Mailings
Social Campaigns
Full Event Production
Logistic Services
Video Reports & Editing
Context
Goal: What’s greater than Tour de France? The technology behind it!
With this slogan international technology company Dimension Data invited their clients for their Cycling Event. As technology partner of Tour de France, Dimension Data joined forces with Cravat to thank their clients and sponsors and to present the different possibilities of technology within businesses.
Concept
Welcome at velodrome ‘t Kuipke at Ghent, where we invited 240 guests to meet numerous keynote speakers and visit the partner village in the center of the arena. Famous cyclist Serge Pauwels was present to meet the guests and take some interviews during the plenary session.
Converse
With a fully equipped registration website, personalized badges and a tailormade event application that featured personal information about the breakout sessions, Cravat hosted a high-end event with a touch of innovative technology and event communication. And to top it all off: an energetic cycling team took their bike to the arena and gave a short demo ride at the start of the plenary session, after which they kept cycling around the arena during the speeches of the keynote speakers.
Connect
We created a complete, energetic cycling experience in Europe’s most famous velodrome.
