HPE Discover More
Role
Engaging Storytelling
Copywriting
Branding
Design
DTP Support
Print & Digital
Tech Tooling
Lead Generation
Communication Support
Registration Pages
Mailings
Social Campaigns
Full Event Production
Logistic Services
Video Reports & Editing
B2B Sponsorships
Partner Activation
Context
Goal: Position HPE as a leader in technology towards HPE partners & Clients in an inspiring gathering to highlight the domains of the company. Networking & keeping HPE top of mind with customers & their partners for all IT challenges was Key. It was Cravat’s Mission to translate the corporate mission statement of HPE into an event metaphor to highlight that the digital transformation is all around us, markets are changes, connectivity is common thread & everybody is creating data.
Concept
Welcome to DISCOVER MORE. We are on the digital highway and HPE is there to help to reach your destination. We created an inspiring digital event look & feel, using the latest Tech Tools to translate the message and get everyone connected – gathering data in a digital way. Taking all visitors through a journey from past to present & the future. Through inspiring speeches, smart audience interactions, a digital partner experience, we buzzed and disrupted the audience and engaged partners.
Converse
We created alignment between HPE partners and internal HPE sales. Created engagement between Customers & HPE products & Resellers. Made HPE top of mind & positioned them as a leading company in the TECH industry for each IT Challenge & Solutions, in order to facilitate sales in next steps.
Connect
Participants got attached to the brand and reconnected to HPE for future IT Projects. As well they remembered HPE as a highly innovative brand by telling about it to their colleagues in the business. Visitors learned that HPE is a company that is more then storage, servers & support. HPE is a 360 IT & TECH solutions Company – that helps companies with all their IT challenges, accelerating their business to the future.
